From its inception in 1997 Optima Management International Limited, has grown to become a thriving Sports Marketing Company.

 

Through its involvement in a number of rights related projects OSMi has developed a close relationship with some major sports federations.

 

Its merger in 1999 with PreMeAir, a London based partnership of Caribbean sports lawyers with links to several of the Caribbean sports authorities, created UK’s first broad based Sports Management Consultancy focused on the social development and integration of European ethnic minorities, Africans and Caribbeans through sports.

 

OSMi has continued to research new methods to enhance client value as well as develop its brand name awareness in strategic markets that will lead to contacts with sports federations and associations, clubs, corporations and athletes.