History

Optima Sports Management International Ltd (OSMi) is an integrated group of sports marketing and service companies developing, marketing and servicing sports properties in the United Kingdom,West Indies and Africa. OSMi is the brand through which the company performs most of its operations and continues to make good progress in the global sports marketing industry.

From its inception in 1997 Optima Sports Management International Ltd., has grown to become a thriving Sports Marketing Company. Through its involvement in a number of rights related projects OSMi has developed a close relationship with some major sports federations.

Its merger in 1999 with PreMeAir, a London based partnership of Carribean sports lawyers with links to several of the Caribbean’s sport authorities created UK’s first broad based Sports Management Consultancy focused on the social development and integration of European ethnic minorities, Africans and Caribbeans through sport.